ABOUT
Alice Crowder is a seasoned marketing executive with extensive experience in the food and beverage industry. She currently serves as the Chief Marketing Officer at Krispy Krunchy Chicken, where she oversees marketing strategies for the brand, which boasts over 3,000 locations across the United States. Alice has previously held leadership roles at Krystal Restaurants, Tropical Smoothie Cafe, and Denny's, focusing on menu innovation, brand strategy, and consumer engagement. She holds an MBA from Clemson University and a degree in English from Duke University. Alice is known for her creativity, strategic insights, and ability to drive growth in competitive markets.
BEFORE RICHES
Alice Crowder's professional journey is marked by her expertise in marketing and brand management, particularly in the food and beverage industry. Before her current role at Krispy Krunchy Chicken, she held leadership positions at Krystal Restaurants, Tropical Smoothie Cafe, and Denny's. At Krystal Restaurants, she served as Chief Marketing Officer and Vice President of Marketing, where she contributed to significant growth and innovation. She also worked at Tropical Smoothie Cafe, focusing on menu strategy and innovation, and at Denny's, where she led new product marketing initiatives. Additionally, Alice transitioned into restaurant marketing after spending a decade in packaged goods brand management with Royal Dutch Shell.
HOW SHE MADE 1st MILLION
Alice Crowder's fortune stems from her extensive career in marketing and brand management, particularly in the food and beverage industry. She has held leadership roles at prominent companies like Krispy Krunchy Chicken, Krystal Restaurants, Tropical Smoothie Cafe, and Denny's. Her expertise in menu innovation, brand strategy, and consumer engagement has contributed to the growth and success of these brands. Additionally, she spent a decade in packaged goods brand management with Royal Dutch Shell before transitioning to restaurant marketing. Her strategic insights and ability to drive growth in competitive markets have been key to her professional success.