Jennifer Bailey is the Vice President of Apple Pay and Apple Wallet at Apple Inc., where she leads global teams across Apple's Payment and Commerce services, including Apple Pay, Apple Wallet, Apple Card, Apple Cash, and Apple Gift Cards. Under her leadership, Apple Pay has expanded to nearly 70 countries and regions, collaborating with over 10,000 bank and network partners worldwide. Bailey played a pivotal role in launching Apple Pay in 2014, aiming to provide customers with a secure and convenient digital payment method. Her efforts have been recognized by Fast Company, naming her one of the Most Creative People in Business in 2018.

Prior to her tenure at Apple, Jennifer Bailey amassed extensive experience in the technology sector. She served as Senior Vice President of Strategic Development and Marketing at Netscape Communications Corporation from 1995 to 1999, where she launched and managed Netscape's online portal business. Bailey also held senior positions at SkyTel and GO Corporation, focusing on marketing and product management. Additionally, she co-founded Spark & Kindling, a strategic marketing services firm specializing in new market opportunity evaluation and business plan development. Her diverse background provided her with a robust foundation in strategic development and marketing within the tech industry.

Jennifer Bailey joined Apple in 2003 as the Vice President of the company's Online Store, overseeing the global online sales of Apple's hardware and software products. In 2014, she transitioned to lead Apple Pay and Apple Wallet, spearheading the launch and subsequent expansion of Apple's payment services. Under her guidance, Apple Pay has become a leading digital payment platform, facilitating secure transactions across a wide array of devices and services. Bailey's strategic vision and leadership have been instrumental in Apple's success in the digital payments arena, contributing significantly to the company's growth and innovation in e-commerce.