Mariam Naficy is an American entrepreneur renowned for founding Minted, an online marketplace that crowdsources designs from independent artists, offering a range of products including stationery, art, and home décor. Her innovative approach has significantly impacted the e-commerce and design industries.

Prior to establishing Minted, Naficy co-founded Eve.com in 1998, one of the first online cosmetics retailers, which was sold for $110 million in 2000. She then led product management at Movielink, an early downloadable movie service, and served as Vice President and General Manager at The Body Shop, launching their first e-commerce business in 2004. These roles provided her with extensive experience in e-commerce and digital marketing.

In 2007, Naficy founded Minted with the vision of creating a community-driven platform that sources designs through competitions, allowing consumers to vote on their favorites. This model fostered a vibrant community of independent artists and propelled Minted to become a leading design marketplace, generating several hundred million dollars in sales annually. Her strategic leadership and innovative approach to crowdsourcing have been central to her financial success.