Mitra Best is a technology leader and innovation strategist at PwC, where she serves as the Technology Impact Leader. She focuses on leveraging advanced technologies to address societal and environmental challenges, driving digital transformation across industries. She has held leadership roles in innovation and technology for over two decades, creating new technology platforms and business models that deliver results for organizations and stakeholders. Mitra also leads PwC’s Women in Technology network, advocating for gender balance and fostering an inclusive tech culture. Her academic background includes degrees in Computer Science and Linguistics from UCLA, along with Innovation & Strategy certifications from MIT Sloan and Stanford University. She is a frequent speaker at corporate conferences, mentors startups, and guest lectures at top universities.

Before Mitra Best became a successful technology leader at PwC, she built her career in entrepreneurship, software engineering, and business strategy. She started as a software engineer, quickly moving into product and marketing strategy roles. She was a Founding Partner at Syntext, where she focused on business development and technology innovation. Later, she became VP of Business Development at BookMark Communications, where she worked on strategic growth initiatives. In 1999, she joined PwC in the Office of Global CIO, marking the beginning of her leadership journey in technology impact and innovation. Her ability to blend technical expertise with business strategy has been a key factor in her success.

Mitra Best built her fortune through technology leadership, innovation strategy, and entrepreneurship. As PwC’s Lead Principal for Strategic Innovation & Technology, she has been responsible for developing new technology platforms and business models that address critical challenges for organizations and industries. Her expertise in digital transformation, emerging technologies, and business strategy has positioned her as a key figure in corporate innovation. She also leads initiatives promoting diversity in STEM, mentoring startups and entrepreneurs across industries. Her success stems from a combination of technical expertise, strategic leadership, and a commitment to innovation.