Richa Kar, born on July 17, 1980, in Jamshedpur, Jharkhand, is an Indian entrepreneur and the founder of Zivame, India's first online lingerie store. She completed her B.Tech in Engineering from BITS Pilani and later pursued a postgraduate degree in Management from Narsee Monjee Institute of Management Studies (NMIMS). Before starting Zivame in 2011, Richa worked with Spencer's Retail and SAP, gaining valuable experience in retail and consulting. Her inspiration for Zivame came from observing the challenges women faced while shopping for lingerie in India. Despite societal taboos, she launched Zivame to provide women with privacy, choice, and confidence in intimate wear. Her journey is celebrated as a bold step in breaking stereotypes and revolutionizing the Indian retail landscape.

Before founding Zivame, Richa Kar built her career in retail and consulting. She worked with Spencer's Retail as a Brand Communications Manager, where she gained insights into consumer behavior and branding. Later, she joined SAP, focusing on retail analytics and understanding the lingerie market through her work with Victoria's Secret's parent company. These experiences shaped her entrepreneurial vision and prepared her to address the challenges women faced in lingerie shopping in India. Her journey reflects a blend of strategic thinking and bold decision-making.

Richa Kar made her fortune by founding Zivame, India's first online lingerie store, in 2011. She identified a gap in the market where women faced discomfort and limited options while shopping for intimate wear. Leveraging her experience in retail analytics and insights from working with Victoria's Secret's parent company, she created Zivame to offer privacy, choice, and convenience. The platform gained popularity for its wide range of lingerie options, catering to diverse needs and preferences. Zivame expanded its offerings to include activewear, sleepwear, and women's apparel, becoming a household name. In 2020, Reliance Retail acquired Zivame, further solidifying its market presence. Richa's wealth primarily comes from her equity in Zivame and the company's success in revolutionizing the intimate wear industry in India. Her journey is a testament to innovation and breaking societal taboos.